Last night, Thursday, April 26, United received an Industry Impact Award at the 19th annual Freddie Awards. The award went for the launch of the Mileage Plus Choices program...not to be confused with Elite Choice. Choices was introduced in 2006 as a new MP Visa cardholder benefit and to quell the rising tide of Capital One and its imitators. From the Freddie's website: "It's an innovative program that allows members to shop for airfares online as they normally would, but when it comes time to pay for the ticket, they can use their 'Choices' miles at the prevailing rate instead of cash. Randy [Peterson] tells the audience, 'I actually think this is one of the best things to come along in a long time.'"Kudos to the team for receiving some recognition...only wish that Mileage Plus might someday be able to win a Freddie without this caveat: "Industry Impact Awards, also known as the "Randys”, are determined by editorial decision rather than by ballot."
No comments:
Post a Comment